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International Visits Research · 2026

Together, let’s write a new chapter
of heart-shaped tourism

One that resonates long after the journey ends.

Bosnia & Herzegovina is one of Europe's best-kept secrets - for now. Your unique perspective as an international traveler is the key to unlocking Bosnia & Herzegovina's true potential as a beloved destination and it will directly shape how it presents itself to the world.

Take the Survey - 8 min Learn more
8–12 minutes
Fully anonymous · GDPR compliant
22 questions
Open to everyone
Why participate

Your honest opinion shapes real decisions

Bosnia and Herzegovina is at an inflection point. The country is investing in its tourism infrastructure, but needs to understand exactly what international travelers think, want, and worry about - before shaping its next decade of strategy. This survey feeds directly into that planning.

Real Policy Impact
Findings inform tourism board strategy, marketing budgets, and infrastructure investment priorities.
Global Perspective
We need voices from every continent - your country of origin shapes what BiH needs to communicate.
Published Research
All findings will be published openly in Q4 2026. Respondents can opt in to receive the full report.
Zero Data Selling
Your answers are anonymous. No personal data is sold, shared, or used for advertising - ever.

What the survey covers

Three simple phases, 22 questions, about 8–10 minutes of your time.

And possible reward if you get lucky!

Your Awareness
Tell us what you already know (or don't) about BiH. First impressions, associations, and where you've encountered it before.
Your Interests
What kind of traveler are you? What experiences would draw you there? What barriers might stop you from visiting?
Your Profile
A few demographic questions to help segment results by traveler type, nationality, and trip behaviour.
Your Reward
As a thank you for your answer, you get a chance to win a real cash prize.
Terms and conditions apply.

Six research dimensions

Each section of the survey targets a specific strategic question for BiH tourism.

Awareness & Perception
How does BiH register in the international traveler's mental map?
Travel Motivations
What drives your destination choices, and does BiH fit the picture?
Preferred Experiences
Which of BiH's specific assets - from Mostar to the Una - appeal most?
Barriers & Concerns
Safety, access, infrastructure, or legacy - what gives travelers pause?
Visit Intent & Pricing
How likely is a visit, how long would it be, and what budget makes sense?
Traveler Demographics
Age, origin, travel frequency - the segmentation layer for all analysis.
About the destination

A land where centuries live side by side

Bosnia and Herzegovina sits at the crossroads of Eastern and Western Europe - where Ottoman bazaars back onto Austro-Hungarian boulevards, where emerald rivers cut through limestone gorges, and where some of the most moving war-to-peace stories of the 20th century unfolded.

Yet it remains largely undiscovered by international leisure travelers. That gap - between reality and perception - is exactly what this research aims to understand.

3
UNESCO World Heritage sites
5+
National parks & nature reserves
500yr
Ottoman old-town heritage
€40
Avg. daily budget for comfortable travel

Your privacy is non-negotiable

This survey is fully anonymous - no name, email, or identifying information is collected unless you choose to opt in to receive the published findings. All responses are aggregated and analysed at group level only. No data is sold, licensed, or shared with advertisers. The survey is conducted in accordance with GDPR and international data protection standards. You may exit at any point without consequence.

Survey is live
"The best discoveries don't happen by accident - they happen because someone asked the right questions."

- Goritza Research Initiative · Bosnia & Herzegovina Visits Study 2026

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